By Robert Middleton -
Action Plan Marketing
I've been reading some great books lately, and the most recent one by Genpo Roshi, "Big Mind, Big Heart" is groundbreaking.
I'd like to share the essence of this book in today's 25th anniversary eZine and demonstrate how you can use the Big Mind process to take your business and marketing to the next level of success and fulfillment.
Yes, marketing and enlightenment. You knew I'd get to this sooner or later!
First of all, Genpo Roshi is a real live American born Zen Master and had been for many years before he discovered this process. He says that it's the biggest breakthrough in Zen thinking in 2,500 years. Quite a claim.
But like all brilliant things, it's stunningly simple.
Roshi asserts that we all are essentially a collection of personalities or voices, if you will. We tend to become identified or attached to many of these voices without really being aware of them. They speak us more than we speak them.
For instance, some marketing voices you may be familiar with: Controlling, Procrastinating, Fearful, Confused, Struggling, Don’t Know How, Don’t Have Time, Must Do it Right, I’m Not Worthy, I Can’t be Rich, I’m Not Marketing Type, This Won’t Work, I Can’t Succeed.
Roshi doesn't recommend you try to get rid of these voices, but to accept them and get to know them by dialoging with them.
But perhaps more importantly, you can get to know and dialogue with your more expansive voices as well: Allowing, Proactive, Fearless, Clear, Ease, Know How, Have Time, OK to Do it Wrong, I Am Worthy, I Can be Rich, I Am the Marketing Type, This Will Work, I Can Succeed.
This is not about affirmations. Far from it.
It's an exploration where you discover new worlds that were already there but inaccessible to you. The key is for a facilitator to simply ask to speak to that voice and for the voice to answer.
>
Let me give you an example. Let us take a voice that may not be in your everyday experience, but that is right there for everyone, ready to express its truth. We'll call it Big Mind Marketing.
Facilitator: May I please speak to Big Mind Marketing?
Big Mind Marketing. Speaking, I'm here. How can I help you?
Facilitator: What is your purpose, your job as Big Mind Marketing?
Big Mind Marketing: My job is to communicate true value to the world in a clear and authentic voice. My job is to get the attention of those who could benefit from my services and demonstrate the difference my service will make to them.
Facilitator: Aren't you concerned that most marketing is seen as hype, as dishonest, or at least as stretching the truth?
Big Mind Marketing: Some people see marketing that way. But that's not the way I see it. And if I worry about that I'll just get distracted from my true purpose. And that's to make a lasting contribution.
Facilitator: Isn't marketing self-serving, though? Isn't it to enrich yourself, more that others?
Big Mind Marketing: It's an honest exchange. Yes, you trade your expertise and time for money but ultimately it's about forming mutually rewarding relationships. A service that is high quality and provides something that is needed by people is worthy of communicating about. Hype isn't needed, but clear and honest communication about the value is.
Facilitator: What about word-of-mouth marketing? Isn't that the best?
Big Mind Marketing: It's very important. But to get word-of- mouth business you also need to communicate about your services with clarity, and demonstrate to your clients why it's a benefit if they direct their friends and associates your way.
It becomes what someone dubbed a "virtuous circle" where value is given and received and those who receive naturally share. Then you facilitate the sharing to make it easy for your clients.
Facilitator: Doesn't marketing one's professional services take a lot of time, effort and money? How can someone really make it work for them?
Big Mind Marketing: If you're committed to the value of your service, you'll find the time to communicate about it. Ever notice how someone who is authentically excited about what they are doing is naturally magnetic? Marketing isn't about pushing something down someone's throat. When you are speaking from Big Mind Marketing, it's less effort and takes less time.
Facilitator: How can your subscribers use the Big Mind Process to help them with their marketing?
Big Mind Marketing: Just like I've done here. Interview Big Mind Marketing. Ask him/her how to make it work. Don't think it out, just answer naturally. This interview only took a few minutes. It didn't come from the small manipulative mind or the scare mind or the fearful mind.
Facilitator: And everyone has access to Big Mind Marketing?
Big Mind Marketing: Absolutely everyone. It's natural. It's an internal knowingness that everyone has.
Facilitator: And how will this really help one's marketing?
Big Mind Marketing: When you are in touch with your more authentic voice, your attitude shifts, your tone shifts. You see possibilities. You see opportunities where there once were obstacles. You are open to learning and risking. You step out of fear and into fearlessness.
You will actually experience marketing yourself differently. Your marketing will be transformed.
Facilitator: Thank you Big Mind Marketing.
Big Mind Marketing: You're most welcome!
P.S. "Big Mind, Big Heart" is available at Amazon. Highly recommended if you really want to understand and use this powerful process to expand your life and business.
*
The More Clients Bottom Line: Big Mind Marketing is a place you can come from about your marketing. It's your choice. All you need to do is give it voice. From a big, expansive place, tell the truth about marketing and it will become real for you. Your fears, hesitation and doubts will tend to dissolve.
*
Tell us about your Big Mind Marketing. Please share on the More Clients Blog. Just click on the Comments like below.
Recent Comments